Discipline: Visual Identity, Logo design, Corporate design
Client: Museum of Urban Contemporary Art*
Info: The MUCA Museum of Urban Contemporary Art is Germany’s first museum of urban contemporary art. Due to the history of C100 Studio in bringing out the first book about street art in 2003 (The Art of Rebellion) and being connected close to the worldwide urban art scene for over thirty years it was clear that doing the redesign of this museum visual identity would be a fierce task. The design had to fulfill both the authenticity to the urban art and the traditional art audience. Below you see the design proposals for the redesign of the complete visual identity, from logo to posters to website, and beyond. *Unfortunately the project wasn’t realized to date.