Disciplines: Visual Identity, Corporate Design, Logo Design, Strategy
Client: Pinakothek der Moderne
Info: Within the time period of more than six month C100 Studio (directed by Christian Hundertmark & Christian Bach) developed the new visual identity for the Pinakothek der Moderne, which is one of the biggest museums in Germany. The main task was to create a logo which communicates that the Pinakothek der Moderne is not one museum but rather four different museums within one building, managed by four directors (Sammlung Moderne Kunst, Staatliche Graphische Sammlung, Architekturmuseum der TUM, Die Neue Sammlung – The Design Museum). This project was a realized in cooperation with the 360° digital agency Schalk & Friends, who are also responsible for the development of the new website https://www.pinakothek-der-moderne.de